Population
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Population is a mechanic introduced in Update 1.6.0 and is a way of determining the development of the region.
Population Calculation
There is no current formula, however based on several tests, the best-known formula is Population=land*25,000, with a 3% margin. This helps large regions grow more, but only if everyone contributes the maximum land to the region.
Population Uses
It seems to be tied to the Retail store's demand calculation, however, there is no info on the exact calculation.